CSR Al Noor

-Launch Date-TBC -CSR Project- Al Noor center for special education -Concept/Aim- To have corporate visits to Al Noor Center, thereby doing their social responsibility towards the special needs children, understanding them, volunteer & to add value. -Corporate Gifting- Giving our corporate gifts/t-shirts/mugs/keychains contract to Al Noor center, as they have a special unit, where these […]

Imperfect lINES

-Launch Date- FEB, 2023 -Supplier – Local Farmers -Stores- All Stores -POS- Sustainable packaging with imperfect lines -Concept/Aim- To promote sustainable packaging to our customers, thereby also reducing food waste/not selected produce for Supermarkets/Hypermarkets. To promote imperfect lines and there tell a story to our customers on imperfect lines also being beautiful and good to […]


-Launch Date- Mid January, 2023 -Supplier – Elite Global Fresh -Stores- Top 6 stores -POS- Sustainable packaging, local lines and Private Label Launch with Farmfresh branding -Concept/Aim- To promote sustainable packaging to our customers, to promote local products grown here in the UAE, which in turn reduced carbon footprint, to enhance our private label lines […]

Armela Farmfresh private label

-Launch Date- TBC -Supplier – Armela -Stores- Top 6 stores -POS- Private Label Launch with Farmfresh branding -Concept/Aim- To enhance our private label lines and start to optimize and thereby credit our brand name –Marketing Support- Sustainability boards/Did you know facts/health benefits/Social Media Coverage/ Run campaigns to win a salad hamper/ farm visit/promote localization/videos/content/photography View […]

Fishery Sustainability

-Launch Date- 9th Jan, 2023 -Supplier – Asmak, Transmed, Deep Seafood -Stores- Top 6 stores -POS- Sustainable boards, sticks to go on ice, shelf stickers on sustainability. -Concept/Aim- To promote fish that is grown in a sustainable manner, with respective methods. -Promote sustainability in fishery, as it is an important aspect to know what we […]

Veggitech Launch

-Launch Date- 22nd Dec  2022 -Supplier – Veggitech -Stores-  Geant Dubai Hills -POS- Veggitech Vertical Farming in store -Concept/Aim- To promote Local sustainable farming in doors. It thereby reduces carbon footprint , and is self sustaining in terms of grow it yourself concept -Benefits – Soil Management, Recycling /water reduction, Adopt sustainable delivery modes, Reducing […]

Launch of Boards

-Launch Date- 25th Nov, 2022 -Marketing Boards- Fruit & Veg -Concept/Aim- To promote and enhance the fruit & veg section with big banners/branding/did you know boards –Marketing support – Need to have more boards/banners/Videos/photography/visit to the farms to get exclusive content. –Social Media coverage –More Projects to follow:- – Bakery – Fishery – Butchery View […]


-Launch Date- 12TH Nov,2022 -Supplier – Taste of Spain -Stores- Top 6 stores -POS- Taste of Spain branding- Geant Dubai Hills -Concept/Aim- To promote different origin products available at Geant, and to have sustainable packaging with it –Marketing – To have did you know boards/have a competition related campaign and win a ticket to Spain/to […]

Bustanica Launched & re-engaging methods

-Launch Date- 11th Oct, 2022 -Supplier – Emirates Crop one -Stores- Top 6 stores -POS- Bustanica Branding/ shelf stickers at Geant Dubai Hills & Geant Mudon -Concept/Aim- To promote local healthy salads by vertical farming methods here in the UAE. Also to educate people on sustainable packaging made from recyclable plastic. -Re- Engaging Customers- Sampling […]