-Launch Date- 9th Jan, 2023

-Supplier – Asmak, Transmed, Deep Seafood

-Stores- Top 6 stores

-POS- Sustainable boards, sticks to go on ice, shelf stickers on sustainability.

-Concept/Aim- To promote fish that is grown in a sustainable manner, with respective methods.

-Promote sustainability in fishery, as it is an important aspect to know what we eat and from where it comes.

–Marketing support – Sustainability related messages/ from fish farm (Dibba Bay)/ Did you know boards/ Health facts/ Videographers/photographers for exclusive content and branding

–Social Media Coverage

–Visits