-Launch Date- Mid January, 2023

-Supplier – Elite Global Fresh

-Stores- Top 6 stores

-POS- Sustainable packaging, local lines and Private Label Launch with Farmfresh branding

-Concept/Aim- To promote sustainable packaging to our customers, to promote local products grown here in the UAE, which in turn reduced carbon footprint, to enhance our private label lines and start to optimize and thereby credit our brand name

–Marketing Support- Sustainability boards/ Blocking respective areas/Did you know facts/health benefits/Social Media Coverage/ farm visit/promote localization/videos/content/photography/tie up with companies which give goodies if you associate yourself with buying of sustainable products of a certain value.