-Launch Date- 11th Oct, 2022

-Supplier – Emirates Crop one

-Stores- Top 6 stores

-POS- Bustanica Branding/ shelf stickers at Geant Dubai Hills & Geant Mudon

-Concept/Aim- To promote local healthy salads by vertical farming methods here in the UAE. Also to educate people on sustainable packaging made from recyclable plastic.

-Re- Engaging Customers- Sampling activity organized from promoters from the 20th – 28th Jan for the below stores respectively:-

1.Geant Dubai Hills

2.Geant Mudon

3.Geant Burj Vista

–Marketing support – Sustainability related messages/ Videos from the farm/ Did you know boards/ Health facts/ Farm to fork concept of having children from schools come in for educational learning. Videographers/Photographers to get exclusive content

–CSR – Al Noor Special children’s center will be visiting on the 24th of Jan, 2023 for a farm visit. Purpose- To learn about vertical farming, engage in team activities which supports healthy farming and sustainable methods related to the environment

–Social Media Coverage