Bustanica Launched & re-engaging methods
-Launch Date- 11th Oct, 2022
-Supplier – Emirates Crop one
-Stores- Top 6 stores
-POS- Bustanica Branding/ shelf stickers at Geant Dubai Hills & Geant Mudon
-Concept/Aim- To promote local healthy salads by vertical farming methods here in the UAE. Also to educate people on sustainable packaging made from recyclable plastic.
-Re- Engaging Customers- Sampling activity organized from promoters from the 20th – 28th Jan for the below stores respectively:-
1.Geant Dubai Hills
2.Geant Mudon
3.Geant Burj Vista
–Marketing support – Sustainability related messages/ Videos from the farm/ Did you know boards/ Health facts/ Farm to fork concept of having children from schools come in for educational learning. Videographers/Photographers to get exclusive content
–CSR – Al Noor Special children’s center will be visiting on the 24th of Jan, 2023 for a farm visit. Purpose- To learn about vertical farming, engage in team activities which supports healthy farming and sustainable methods related to the environment
–Social Media Coverage






