Armela Farmfresh private label

-Launch Date- TBC

-Supplier – Armela

-Stores- Top 6 stores

-POS- Private Label Launch with Farmfresh branding

-Concept/Aim- To enhance our private label lines and start to optimize and thereby credit our brand name

Marketing Support- Sustainability boards/Did you know facts/health benefits/Social Media Coverage/ Run campaigns to win a salad hamper/ farm visit/promote localization/videos/content/photography