-Launch Date- FEB, 2023
-Supplier – Local Farmers
-Stores- All Stores
-POS- Sustainable packaging with imperfect lines
-Concept/Aim- To promote sustainable packaging to our customers, thereby also reducing food waste/not selected produce for Supermarkets/Hypermarkets. To promote imperfect lines and there tell a story to our customers on imperfect lines also being beautiful and good to consume
–Marketing Support- Sustainability boards/ Blocking respective areas/Did you know facts/health benefits/Social Media Coverage/ farm visit/promote localization/videos/content/photography/tie up with companies which give goodies if you associate yourself with buying of sustainable products of a certain value.